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How to attract customers

In this day and age, people are looking for information themselves. If you are the one offering the information, you have a very helpful form of marketing. In short: stop selling and start helping.

You know exactly who your customer is

Increased visibility with the right target audience

Customers find you through organic search traffic

Interactive communication

Lower cost per lead

No research on the target audience

Randomly send via online, print, TV, radio and cold acquisition

Customers will not seek you out on their own

Send only

Waste of time and budget

"With inbound marketing, you make sensible use of your marketing budget without shooting hail."

Wouter GijsbertsenInbound Strategist & Partner

Targeted

Every euro from the marketing budget is spent in a reasoned way. No money to fleeting and temporary ads with short impact.

Relevant

Inbound marketing exclusively generates interested visitors from blogs, websites, mailings and social media. As a result, you see the number of leads multiply.

Insightful

Results achieved are easily and accurately charted. Advancing insight leads to constant polishing, adjustment and improvement.

Lasting

All content created is permanently available. Expressions are created once, but will keep popping up in future exploratory searches.

Streamlined

By using marketing automation software, the lead is provided with the right information at the right times. All with fully automated workflows.

Holistic

Marketing, sales, creation and development work together efficiently and mutually in approaching and converting potential leads and prospects.

STEP 1

Create buyer personas & journey

Who are your ideal customers? How do they orient themselves? What channels do they prefer to use? What are their pains and gains? What steps do they take before making a decision? What are marketing triggers? When you know who you have in front of you, you also know how best to address that person and what motivates them.

STEP 2

Setting goals

Essential on the road to success. Turning business goals into marketing goals. What is already going well, what could be better? What role does inbound marketing have in this? In advance, you need to know what you want to achieve. How else will you determine if a process went well or needs to be optimized?

STEP 3

Building content strategy

Based on steps 1 and 2, we figure out what content to keep, what to add and where opportunities exist. Extensive data-driven research provides input for an appropriate inbound marketing strategy and content planning. This way you will soon know exactly what you are going to deploy and when.

STEP 4

Design lead nurturing process

After attracting leads, you want to keep them as informed as possible to ultimately entice them to purchase. We do this through lead nurturing, the "feeding" of leads with relevant content at the right time in the customer journey. Marketing automation software streamlines the whole thing.

STEP 5

Execution

Creating content, putting it away, measuring effects and optimizing it. A continuous process of content creation and online marketing optimization with one goal: growth! At the end, everything comes together and results can be achieved. Finally, you can start putting all that beauty to work for you!