CASE STUDY
An online sales and marketing powerhouse dressed in luxury
Client challenge
Bronkhorst Buitenleven aims to translate its refined positioning into a new website on the HubSpot CMS. The primary goal is to generate hundreds of SQLs without compromising the brand's exclusive appeal. A secondary objective is to track customer online behavior through integration with the HubSpot CRM system.
A solid foundation
1. Requirements workshop
At the kick-off meeting with a multidisciplinary client team, we gather insights into the strategy, positioning, personas, new requirements, and existing challenges. During the brainstorming session, we outline the contours of the online strategy and define the objectives, scope, timeline, and budget.
THE BLUEPRINT
2. Wireframes
With the desired goals, existing and future content, and the budget in mind, pages are developed into wireframes. How do we distinguish between the 8 types of products and the 2 collections? How do we ensure the website remains user-friendly as more products and collections are added? How do we make it as easy as possible for website visitors to navigate the site?
"The wireframes serve as the blueprint for your website. At this stage, we don't get distracted by design. It involves focusing on the right message, page structure, modules, functionalities, visitor flow, CTAs, and desired content, among other aspects."
To Life
4. Development
Bright Digital's developers have crafted the modules to perfectly match the design, ensuring all functionalities work seamlessly. Simultaneously, at Bronkhorst Buitenleven, various teams have begun crafting content based on their individual expertise.
"After receiving the final design, transforming it into a pixel-perfect website is always an enjoyable task. This phase is where the design truly comes to life."
Results
The client received a pixel-perfect website that aligns precisely with the goals set during the kick-off, meeting their satisfaction. After a slight dip following the launch, the website is now exceptionally findable, even surpassing the previous level. User interaction is pleasant, with visitors navigating smoothly, a fact reflected in the conversion rates. In our ongoing monthly retainer, we continue to optimize the website based on insights derived from data.
