You want to switch to a new CMS for your corporate website, but you're not yet sure which CMS is the best fit for your organization. With this blog, we'll help you get started! Among other things, we'll tell you what content management systems are on the market, the key features of HubSpot CMS and important considerations when making your choice.
CMS Hub: an introduction to the HubSpot CMS
HubSpot's CMS, called CMS Hub, is flexible content management software that is both easy to use for marketers and a powerful tool for developers. The software is very easy to use and intuitive, making it easy to get along with, even if you don't have much experience with content management systems.
The seamless integration with HubSpot's other Hubs makes it easy to create a personalized experience for your website visitors. In addition, HubSpot CMS is a complete package for your website: from secure hosting and excellent support (24/7!) to drag-and-drop editing and dynamic content.
Initially, you can start with HubSpot CMS for free, but there are also several paid packages available that offer additional features for organizations looking for them.
Other content management systems
Of course, CMS Hub is not the only content management system you can choose from. Some well-known systems include WordPress, Drupal, Joomla, Contentful and Sitecore. Each CMS has its pros and cons and is in different price segments.
Then you immediately come to the next point: what should you consider when choosing a CMS? In our blog "Choosing a CMS: decide which CMS suits your organization" you will read about three important criteria when making your choice.
Easily manageable website with optimal conversion
Where HubSpot CMS really excels over a CMS like WordPress is its ease of use and seamless integrations with marketing and sales.
HubSpot is fundamentally a marketing and sales platform, known for its endless possibilities and intuitive use. CMS Hub matches that unprecedentedly well. Thanks to the seamless integrations between all HubSpot Hubs, you ensure a streamlined process for your marketing and sales.
You personalize your website for your visitors by using data from the CRM and you offer your visitors the opportunity to schedule appointments directly in the calendar of your sales team. This way you serve your visitors optimally based on the stage they are in in the customer journey and thus ensure a higher conversion.
Convinced about the HubSpot CMS?
Want to know how other organizations have experienced the ease of use of HubSpot CMS? Then read the case study of our customer Contiweb.
Would you rather find out right away how HubSpot CMS is applicable in your situation? Then get in touch.
