CASE STUDY
How Contiweb Utilizes HubSpot CMS Hub for their Renewed Website
The challenge
Contiweb had been using HubSpot CRM for several years when they decided to harness the power of HubSpot CMS for their website. The choice for HubSpot CMS was a no-brainer due to its user-friendly interface and seamless integration across various Hubs.
To design and implement the new website in HubSpot CMS, Contiweb collaborated with Bright Digital. In this case study, you’ll discover the successful collaboration between Contiweb and Vet Digital and how Contiweb’s renewed website came to life.
Transition form Wordpress to HubSpot CMS
“A year or two ago, we adopted HubSpot CRM, and it worked incredibly smoothly and intuitively,” says Erik Andriessen, Marketing Manager at Contiweb.
After implementing HubSpot CRM, Contiweb continued using WordPress for their website while utilizing HubSpot for landing pages. However, in early 2022, when Contiweb renewed their branding, they saw the opportunity to move their entire website to HubSpot CMS for centralized management.
Why HubSpot CMS
“The biggest advantage of HubSpot CMS is its intuitive functionality and seamless collaboration with the other Hubs,” explains Erik. “Now, we want to incorporate smart rules into our website to provide our most significant prospects with tailored content based on their customer journey. It’s like implementing Account Based Marketing.”
HubSpot CMS offers numerous possibilities for users, including the ability to personalize content. By adding smart rules to a page, you can ensure that different visitors see content based on specific criteria. This optimizes the user experience and boosts conversion rates.
Collaboration between Bright Digital and Contiweb
“We partnered with Bright Digital, because they bring their marketing expertise to the website development process,” says Erik. “They ask relevant questions like, ‘Does it make sense to place a button here?’ or ‘Should certain elements be displayed differently?’ They have a great way of thinking in sync with us.”
Erik continues, “The design process was a collaboration between the designer who created our brand identity, and Bright Digital’s designer. This collaboration went smoothly, and Bright Digital’s designer successfully integrated the essence of our brand identity into the website design.”
The results
The website serves as a business card for Contiweb and a resource of knowledge. “Knowledge sharing is essential to us, which is why Vet Digital suggested building an FAQ database,” shares Erik. Implementing an FAQ database in HubSpot CMS is made easy with HubSpot’s Knowledge Base feature.
Finally, the HubSpot CMS implementation led to a website with excellent performance. The site was optimized for speed, resulting in improved SEO visibility.
Do you also want to migrate your website to HubSpot CMS?
