To achieve the best results with your marketing strategy, it is crucial that all your tools work seamlessly together. A powerful combination of your CRM and CMS can be the key to successful lead generation and conversion. HubSpot understands this like no other and has created an optimal solution with CMS Hub, which is integrated with HubSpot CRM. In this blog, you'll discover how the collaboration between HubSpot CRM and CMS opens the path to online success for you.
The synergy between CMS Hub and HubSpot CRM
CMS Hub provides an intuitive environment for building, managing, and optimizing your website. From creating engaging content to customizing the user experience through personalization, CMS Hub simplifies the process and makes it efficient. But what truly sets this solution apart is its seamless integration with HubSpot CRM.
Because the CMS has access to contact data in the CRM, you can offer your users an optimal experience by providing targeted content. But it works the other way around as well. Data gathered by website visitors using your CMS enriches HubSpot CRM with valuable information that can be leveraged.
A tailored user experience
As mentioned earlier, CMS Hub utilizes the information stored in your HubSpot CRM to personalize the user experience. This works because CMS Hub has the ability to display dynamic content on your website. This allows you to present targeted content based on factors such as demographic data, behavior, and the stage in the customer journey.
Efficient reporting and analysis
You no longer need an external analytics tool when using HubSpot CRM and CMS Hub. Thanks to the collaboration between the two systems, you can gather deep insights into your website performance and your campaigns. The reports help you measure and optimize the effectiveness of your marketing efforts. For example, attribution reports can reveal how your website content and other campaign components ultimately translate into leads and customers.
Optimized workflows
Due to the seamless collaboration between HubSpot CRM and CMS Hub, it is possible to set up automated workflows that respond to the behavior and interactions of your website visitors. Think of automatically sending nurture emails after downloading a content offer or adding leads to contact lists.
Getting started with CMS Hub
Discover how our customer Contiweb experiences the collaboration between HubSpot CRM and CMS Hub in our case study. Read the full case study here. If you're already convinced and want to know how CMS Hub can elevate your marketing efforts, feel free to schedule a demo.
