Filmolux: from cold calling to HubSpot enterprise

When we started working with Filmolux in 2011, there was no marketing and sales team, which meant employees had to engage in cold calling, fairs, and creating e-mail campaigns, pretty classic.

A new director made short work of the old-fashioned state of affairs. He started with HubSpot and at the same time brought in Bright Digital as a partner.

In a short time, a website was built in HubSpot and inbound marketing was implemented. Blogs were written, leads converted, and social media posts shared. And all this is based on training courses given by Bright Digital.

You can teach yourself a lot through HubSpot's Knowledge Hub. "Things are explained very clearly there," says Marlies, Marketing Coordinator at Filmolux. "I want to know my way around HubSpot. It just takes a lot of work to have to call someone about every detail."