The power of digital marketing
With a great online presence, you'll always find yourself in exactly the same place as your customers, whatever the time or place. You can reach out to your target audience more quickly and directly, with measurable results.
The eight elements of an effective digital marketing strategy
Everything starts by laying the foundations. Make sure you gather all relevant information about your leads. Starting, of course, with their email address.
Everything starts by laying the foundations. Make sure you gather all relevant information about your leads. Starting, of course, with their email address.
How will you be helping your leads find the things they want to know? Will you be using Instagram, email marketing or just a good old phone call?
How will you be helping your leads find the things they want to know? Will you be using Instagram, email marketing or just a good old phone call?
The things you've got to say to your target audience need to be wrapped up in content that meets their needs. This could take the form of short and sharp blog posts, inspiring whitepapers or elaborate video material.
The things you've got to say to your target audience need to be wrapped up in content that meets their needs. This could take the form of short and sharp blog posts, inspiring whitepapers or elaborate video material.
With targeted search engine advertising, you can make sure you're in the exact same place where your target audience is hanging out.
With targeted search engine advertising, you can make sure you're in the exact same place where your target audience is hanging out.
An even better solution is making sure that everything you produce matches the search intent of your target audience down to a T. With search engine optimisation, you can make sure that you're using exactly the same terms your leads are reaching for. That way, you're guaranteed to find one another.
An even better solution is making sure that everything you produce matches the search intent of your target audience down to a T. With search engine optimisation, you can make sure that you're using exactly the same terms your leads are reaching for. That way, you're guaranteed to find one another.
Drive your content via the channels your target audience is using. Avoid forced humour or pushy behaviour; instead, simply be there to help.
Drive your content via the channels your target audience is using. Avoid forced humour or pushy behaviour; instead, simply be there to help.
Nurture your leads into satisfied customers by delivering the exact piece of content they need to their inbox, at the time they need it. Build workflows so that the entire process is automated.
Nurture your leads into satisfied customers by delivering the exact piece of content they need to their inbox, at the time they need it. Build workflows so that the entire process is automated.
Using dashboards, keep an eye on what's going well and where there's room for improvement. Implement improvements based on the data you're getting back.
Using dashboards, keep an eye on what's going well and where there's room for improvement. Implement improvements based on the data you're getting back.
Full-service agency for digital marketing
Digital marketing is a comprehensive and highly specialist line of work. Not every organisation has a team ready and waiting that can take on these tasks. Fortunately, we do. Bright offers everything you need for a successful digital marketing strategy, all under one roof. That includes:
- Inbound marketing
- Search marketing (SEO & SEA)
- Content marketing
- Marketing automation
- Social media strategy
- Lead management
Fantastic communication
"Bright took care of everything we needed in terms of CRM and email marketing. Literally anything you can think of is possible and implemented without a hitch. To start with, we were concerned about the time it would take to implement everything, but in hindsight, there was no need to be. The Bright team operate on a tight schedule and always meet their deadlines. In brief, we're extremely happy we decided to partner with them!"
Want to grow your business using digital marketing?
