Getting more out of HubSpot for marketers

Getting the most out of HubSpot for marketers

Do you use HubSpot, but feel like your marketing team could get more out of it? You're not alone. Many marketers use only some of the powerful features in HubSpot Marketing Hub. That means missed opportunities in lead generation, personalization AND reporting.

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Campaigns don't convert well enough

Many marketing teams invest time in setting up email campaigns, blogs and social posts, but actual conversion lags. Leads get stuck in the middle of the funnel, or drop out altogether. Often this is due to a lack of relevance, insufficient follow-up or a poorly aligned funnel strategy.

Reports are incomplete or unclear

Although HubSpot offers extensive reporting capabilities, they are often not used to their full potential. Many marketers still rely on separate dashboards or exports to Excel, so there is no good overall view of what is really working. The result: decisions are made on gut feeling instead of data.

Automation is barely used

Marketing automation for many organizations remains stuck at a simple welcome email or reminder. Opportunities to build workflows based on behavior, intent or lifecycle stages remain untapped. As a result, the team misses opportunities for scalable growth and effective lead nurturing.

Lack of segmentation and personalization

Many marketing communications are still too general. Because data is not properly structured or enriched, marketers cannot segment by behavior, sector or buyer persona. This leads to lower engagement, higher unsubscribe rates and leads that do not feel engaged.

Get the most out of HubSpot Marketing Hub

How we help you get the most out of HubSpot

Smart automation of campaigns

We build sophisticated workflows for lead nurturing, onboarding and re-activation. Think dynamic email sequences based on behavior, lifecycle stages and intent.

Insight with smart dashboards

We develop custom reports that capture your entire funnel: from first interaction to closed deal.

Segmentation and personalization at scale

We put your data to smart use for hyper-targeted campaigns - based on industry, behavior and persona.

Content strategy at the funnel level

We help tailor your content to each stage of the buyer journey: TOFU, MOFU and BOFU.

Support with HubSpot AI tools

We train your team to use tools like HubSpot's AI Content Assistant and Campaign Assistant effectively.

Getting acquainted

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Full-service HubSpot Partner

Bright Digital is the #1 full-service partner for business service providers who want to grow faster with HubSpot. As a HubSpot Powerhouse, we build personally curated digital growth paths that contribute daily to clients' resilience, advantage and profitable growth.

More results with HubSpot

Our specialists effectively integrate new technologies and systems into existing business processes - all within HubSpot. That way, your employees provide customers with a seamless experience, resulting in satisfaction and loyalty.

What is Bright's added value as a HubSpot partner?

Knowledge & experience in the industry
Full-service client teams focused on technology, data, design and digital marketing
Strategically & tactically experienced consultants
Support in execution: content & design, digital marketing, (web) development
Specialist in optimization of commercial processes
Harnessing the full potential of HubSpot
Increase knowledge of your team

Officially accredited by HubSpot

At Bright Digital, quality is paramount. We are therefore constantly developing the knowledge in our teams. We regularly have this knowledge tested by HubSpot in the form of HubSpot Certificates and HubSpot Accreditations.An Accreditation is a formal recognition from HubSpot indicating that an organization or team has proven experience and has completed successful projects in a particular area. Bright Digital has the following HubSpot accreditations:

"We hooked up Bright Digital to implement HubSpot to properly set up our marketing & sales process. Together we first mapped the whole process and then implemented it in HubSpot. Very nice cooperation with Elles and the rest of team Bright!"

Manon van de Molengraft - marketing manager

WELDER

Good agency. Very happy with them. Bright did the implementation of HubSpot and guided us well. Short lines, clear explanations and always very helpful. They come up with smart solutions. Because of Bright my knowledge of HubSpot has developed quickly. A lot of knowledge is shared and well documented.

Christian Gramkow - Lead CRM

Printingdeal.com

"HubSpot has been successfully implemented. Bright has a lot of knowledge and provided us with the necessary support and advice during this implementation. Since the implementation, we have been taking monthly support hours so that we can gain more knowledge about the HubSpot system ourselves and also set up campaigns ourselves."

Lianne van Leeuwen

Marketer - Nature's Pride

I started working with Bright this year on a number of important projects. So far, I'm very happy with the collaboration. They have been able to answer all HubSpot questions and solve all the issues I raised. I particularly appreciate their proactivity and going the extra mile in terms of suggesting improvements that go beyond the brief. In addition, they are all really nice people to work with, which is always a plus :)

Alex Vikner - Product Owner Websites & Marketing Ops

EVBox

What our customers say about us