Inbound Sales

Find the customers who are looking for you

Don't waste valuable time on leads that aren't really interested – go for gold instead. Focus on prospects that you know are a good fit and create a more efficient and personalized sales process.

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Working with a customer-centric approach

With inbound sales, you support your potential customers at every stage of their journey. You do this by initiating contact only when the lead is ready. Of course, you can give them a little nudge along the way.

3 benefits of inbound sales

More and better leads

When leads are genuinely interested in you, it becomes much easier to overcome barriers and make the sale.

More efficient and personalized sales process

Now that you know what your customer needs, you can serve them much better and more tailored to their needs.

Marketing and sales alignment

Everyone speaks the same language and understands the status of a lead or customer. Everything marketing passes on to sales is relevant, and sales knows what the goal is.

How does inbound sales work?

Align the sales process with the needs, desires, and challenges of the potential customer. This way, you build trust and foster a lasting relationship.

1. Identify

The starting point is identifying and qualifying leads. After collaborating with the marketers to determine who your ideal customer is, you can more easily prioritize your leads and bring focus to your work. The better you get at this, the more you can work towards a predictable and scalable sales funnel.

2. Connect

Once you're in conversation with the lead, you can determine if there's a connection and whether you can genuinely help the customer with their challenge.

3. Explore

By continuously asking questions, you gain a clearer understanding of the company, making it easier to empathize with the person you're speaking with, whether in person or digitally. By repeating and confirming the topics that are important to the customer during the conversation, you ensure that you clearly understand their challenges. This also demonstrates that you understand your conversation partner. Only when you are 100% certain of how you can help someone are you able to provide targeted advice.

4. Advise

During consultation, you assess which products or services align with the challenges at hand. Does your current approach fit this challenge, or is customization needed? Try not to think in fixed patterns, but always stay in 'help' mode. How can I help this customer with their problem?

Our inbound sales services

Inbound sales is an effective and sustainable way to build relationships and generate leads. Establishing a solid strategy takes time. That's why we support you in setting up an effective sales process.

Optimize your sales process

In a series of workshops, we help you take inventory, optimize, structure and automate your current sales process. This includes tasks like migrating your Excel lead lists into HubSpot, creating dashboards, securing deals, and aligning your marketing and sales teams.

HubSpot CRM onboarding

We assist you in setting up the HubSpot CRM to make your processes simpler, more efficient and easier to manage. This includes:

Configuring the CRM system based on your processes;
Setting up sales automation;
Implementing integrations with other systems;
Establishing and evaluating basic reports;
Pipelines, forecasting, and dashboarding.

This way, you can start with a solid foundation for receiving, processing, and analyzing leads.

Inbound sales workshops

Our sales experts guide your team toward closing more deals. We offer various workshops, such as sales process training, marketing & sales alignment, goal-setting training, and anything else you might need.

HubSpot integrations

If you’re using a different tool than HubSpot for your sales activities (such as Salesforce) and want to keep it, we’re happy to work with you to integrate your existing tools. This way, the customer journey of your target audience remains fully transparent.

Productivity tools for sales professionals

Want to spend less time on administration and more time on sales? We provide you with productivity tools so you can dedicate your valuable time to the sales process.