Inbound Recruitment

Attract new talent to your team

Make sure interested potential candidates can find you. That way, you don't have to search for them; you just need to engage and retain them

Schedule a call

Inbound recruitment

By creating job postings that align with the intentions of potential employees, you seduce the ideal candidate to come to you. Write content that showcases what your company has to offer, highlights the company culture, and provides a glimpse into what a typical workday looks like. Then, share this content on the channels your applicants are using, and recruit new talent.

5 Benefits of Inbound Recruitment

More potential candidates

The more applicants find you based on the alignment between their interests and yours, the higher the quality of your leads will be.

Filling vacancies faster

With a greater likelihood of a match, more candidates will choose your organization.

Improved online visibility

By using the same language and search terms as your target audience, they will find you much more easily.

A stronger employer brand

As your organization grows with talent that truly fits, you strengthen your company's presence and become more attractive to more new applicants.

Better position compared to competitors

You ensure that the right candidates help your organization grow, in stead of strengthening the competition.

How does inbound recruitment work?

Inbound recruitment operates on the same principles as inbound marketing. Here, it's about offering relevant job vacancies to a target audience that is looking for them at the time. With the right approach, you can increase traffic and attract potential candidates.

Let's get to it

Inbound recruitment is a long-term strategy and an ongoing process. That's why we don't just start a project; we follow a focused step-by-step plan.

Phase 1: Kick-off workshops

During the kick-off workshop, we aim to learn as much as possible about your company. In this session, we will jointly determine:

what we want to achieve together with inbound recruitment;
who your ideal employees are;
which channels they use;
what relevant content is already available.

Phase 2: Content mapping

After that, it's important to collaboratively determine the direction for the initial campaigns. Which positions need to be filled in the near future, and what does the potential employee want to see from your company? After conducting a thorough keyword research, we will decide on the best course of action. This way, we can identify what your ideal employee is searching for and how we can best address their needs.

We will then schedule a joint brainstorming session to determine the themes and topics.

Phase 3: The first inbound campaign

The campaign theme has been determined and the topics for each stage of the candidate journey have been outlined. Our experienced copywriters create the content, and the Bright team executes the campaign.

Phase 4: Measuring is knowing

We assess whether the campaign is performing as predicted, whether the predefined objectives have been met, and what can be optimized. This might include blog content, different calls-to-action, or A/B testing. This way, we ensure that the number of leads and their quality remain high.