Effective growth strategy
To realise the growth you want to achieve, you need a plan. We're happy to help you explore the options in terms of tools, alignment, buyer personas and journeys, content and/or campaigns.
The six elements of a kick-ass growth strategy
Create an image of your ideal customer on the basis of specific research and logical assumptions. What's on the minds of your target audience? What problem are they trying to solve? How do your customers prefer to be approached? In other words: who are you looking to reach out to?
Create an image of your ideal customer on the basis of specific research and logical assumptions. What's on the minds of your target audience? What problem are they trying to solve? How do your customers prefer to be approached? In other words: who are you looking to reach out to?
What do the contact points between leads and your brand look like? What steps do your buyers go through before they turn into satisfied customers? What do you offer them when? And is there a better way to do so?
What do the contact points between leads and your brand look like? What steps do your buyers go through before they turn into satisfied customers? What do you offer them when? And is there a better way to do so?
Advertising costs money. Ideally, you want to be found organically by people who are specifically on the lookout for your product or service. By using the same terms as your target audience and by making your website as accessible as possible, you'll automatically start attracting relevant leads.
Advertising costs money. Ideally, you want to be found organically by people who are specifically on the lookout for your product or service. By using the same terms as your target audience and by making your website as accessible as possible, you'll automatically start attracting relevant leads.
What kind of amazing content will you be unleashing on your leads? Are you thinking blogs, whitepapers or interactive videos? Take a close look at your buyer personas and the buyer journey to discover what your leads need, and when.
What kind of amazing content will you be unleashing on your leads? Are you thinking blogs, whitepapers or interactive videos? Take a close look at your buyer personas and the buyer journey to discover what your leads need, and when.
How will you be driving your content? Does your target audience hang out on Pinterest or LinkedIn? And how do you get your leads to share their email address, so you can nurture them into enthusiastic fans?
How will you be driving your content? Does your target audience hang out on Pinterest or LinkedIn? And how do you get your leads to share their email address, so you can nurture them into enthusiastic fans?
Make sure your teams all speak the same language. Using the same terminology at all levels of your organisation is essential. When is a lead hot enough to be passed on to sales? And what has your marketing team achieved up to that point?
Make sure your teams all speak the same language. Using the same terminology at all levels of your organisation is essential. When is a lead hot enough to be passed on to sales? And what has your marketing team achieved up to that point?
A solid foundation for explosive growth
Deciding where exactly to start can soon leave you feeling overwhelmed. After all, you don't want to stick your entire marketing budget in an area than might not produce a great ROI. There's no need to panic, though: we're more than happy to help you devise the exact strategy that will help your business achieve exponential growth.
Experience in business — and in tools
"HubSpot is a marketing and sales platform that's relatively simple to use. The key to success lies in translating your business objectives and processes into the tool, generating high-quality data and nurturing confidence among your sales and marketing staff. That golden combination is exactly what Bright offered. Together with Bright, we raised the utility of this platform to the next level — all with our growth strategy in mind."
Eager to see where we can help your business grow?
