Top-notch customer experience & service

The experience your leads and customers have might just be the main precondition for your business to grow. Bright is more than happy to help you create an excellent customer experience across all touchpoints on the journey.

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Make sure your customers have the best experience they can

The first interaction you have with a potential lead is of vital importance. But that doesn't mean your work is done once you've converted that lead into a customer. Every single contact between your brand and your customers has to be a top-notch experience. After all, nothing beats word-of-mouth advertising, to this day.

A homecoming

Satisfied customers don't need to be persuaded. Cross-selling and upselling opportunities are right there for the taking! Make sure your customers feel like they're coming home when they visit your website or interact with your organisation in any other way.

Approach customers in a personal way using HubSpot

Using HubSpot, you can make sure that every customer who visits your website is presented with an interactive experience tailored to them. Through smart content, visitors are shown a page configured on the basis of their specific place in your buyer or customer journey. CTAs, buttons, images: everything can be personalised based on your interactions with your customers. That way, your customers get to experience the same smooth interaction with your brand as your leads.

Be attentive and approachable

Make sure you are there for your customers. Set up a chatbot, or send out an FAQ after they've bought a product. Make sure your customers get the answers they need. Design your website with this in mind, and manage their expectations. That way, you can respond to what your customers need, show them you understand them, and show them you're happy they're there.

The main precondition for growth

The experience your leads and customers have might just be the main precondition for your business to grow, so make sure you're there for them. Bright is more than happy to help you explore how to improve your customer experience and enhance your role as a helpful partner.

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Marcel Veeneman, Managing Director at Volare Group

Better customer experience management

"We use HubSpot for two of the brands that form part of Volare Group. The platform has enabled us to automate our marketing and sales processes in a much smarter way. And that means our staff are now able to do more things themselves. Better insight into our marketing and sales funnel has left us better able to manage our customer experience and focus on results. Having been right by our side as a marketing and knowledge partner for years, Bright proved extremely useful once again in helping us achieve this."