Home
HubSpot development
User experience design

The added value of UX design

Roos en Daan in overleg bij een laptop over HubSpot Automation

A smooth user experience contributes to better findability, more interaction and more customers, whether new or returning. Which is to say: a website that performs better. How does your website score?

Let's talk!
Roos en Daan in overleg bij een laptop over HubSpot Automation

Give your lead a top-notch experience

However sleek your website looks and however many flashy videos and interactive elements you've got, visitors still need to be able to find what they're looking for. If not, they'll simply leave in a matter of seconds — and good luck getting them back. An optimal user experience is one of the most important features of your online presence.

 

Smooth and streamlined

User experience (UX) design is the art of making the experience of your users as smooth as possible. What colour should a button be? What's the best position for it? How big does the CTA need to be? And how many clicks does it take to get to the information people are looking for? UX design is the lubricant in your system: it makes sure everything works flawlessly and visitors leave happy.

Keep it effective and simple
Improve interaction
Increase your conversion rate
Advies over user experience design

5 benefits of user experience design

1
Customer acquisition

User experience design increases the inflow of new customers by improving their experience.

User experience design increases the inflow of new customers by improving their experience.

2
Customer retention

Customers keep coming back if they've had a great experience. Happy customers are loyal customers.

Customers keep coming back if they've had a great experience. Happy customers are loyal customers.

3
Findability

Google is extra kind to pages that are really easy to use. In fact, findability is the main parameter this search engine uses to assess your website.

Google is extra kind to pages that are really easy to use. In fact, findability is the main parameter this search engine uses to assess your website.

4
Engagement

Visitors who don't encounter any hitches when using your website feel more engaged with your brand.

Visitors who don't encounter any hitches when using your website feel more engaged with your brand.

5
Interaction

When visitors to your website easily manage to go where they want to go and find what they want to find, they'll do what you want them to do much sooner.

When visitors to your website easily manage to go where they want to go and find what they want to find, they'll do what you want them to do much sooner.

Bright leaves your visitors satisfied

Our UX designers are on hand to turn your website into a hit. Based on our analysis of how people interact with your current website, we're able to offer specific advice on where you can improve. You'll be astonished to learn just how much you stand to gain with a few small changes!

Referentie_Adama
Renan Roma, Marketing Manager at ADAMA Northern Europe

A fantastic team to work with

“Everything now links up seamlessly thanks to a synchronisation with our CRM system, for which Bright built the integration. They initially assisted us during our HubSpot onboarding process, and we've been working as a team for a few years now. The support and help they offer with our campaigns, email marketing, website user experience and inbound strategy is simply fantastic.

bright-cta-1000x1000-Diana

Eager to see how you can raise the user experience of your site to the next level?

Schedule an appointment