Programmable email
Complex logic
Using code combined with the information we already hold on a contact, we can display bespoke content in all emails sent through HubSpot.
If a visitor has previously told you on a form that they are interested in content or a product in a specific category, we can use a custom module to retrieve and display the exact information to match the interests of your HubSpot contacts.
That way, there's no longer any need to send multiple marketing emails based on segmented lists; instead, you can just send a single email, the content of which is tailored to the recipient.
Programmable email
All types of data available
Whether you're looking to show data from your CRM, CMS or HubDB in your email, it's all possible using programmable email.
Want to send information to a contact about a deal or another associated object? With a custom module, it's easy to retrieve that information and display it exactly as you envisaged. Examples include related products based on the interests of your contact, or a great-looking table with the line items from a deal.
CMS data is also available in these modules. That way, you can easily send out the latest blog posts from the last 30 days, or retrieve information from HubDB and filter it based on a contact property to only show relevant content in your email.
We help businesses grow the smart way using HubSpot
As your full-service partner, we're always happy to help you explore the objectives of your business, all the way from strategy to implementation. We take a close look at your tech stack, optimise your commercial processes and deliver an excellent customer experience across all touchpoints on the journey.
Full inbound service concept
"Following a meticulous selection process, we decided to go with Bright. The know-how and experience of the team, their full inbound service concept, creativity and retainer approach all strongly appealed to us. Together with Bright's multidisciplinary team, we've designed and developed a new website."
