Case Study
Growing gradually
Challenge
Great Place To Work is a dynamic organisation where people are at the heart of its core, both internally and externally. The organisation is looking to showcase this people-focused culture on its website, in line with its updated corporate identity.
Bright is invited to help them with the step-by-step transformation of their website. Since there is already an existing HubSpot CMS website up and running, we approach this process in phases, which we call Growth Driven Design. This allows optimisations to go live instantaneously and yield faster results.
1. Workshop
With help from the workshop, we gather requirements and the clients' wishes. To Great Place To Work, user-friendliness and transparency for the visitor, together with conversion optimisation for the organisation are very important.
The first phases focus on the following topics:
- Maintaining a clean HubSpot database
- Optimising the HubSpot framework
- SEO
- Design and development of homepage, navigation and employer pages.
"It is a great pleasure to be able to work for Great Place To Work. With such a cool corporate identity and focus on usability and accessibility, I can completely put my money where my mouth is."
3. Implementation
During the implementation phase, the final parts of the pages are tested and configured. Meanwhile, at Great Place To Work, marketers have started writing content and arranging the portal.
In addition, Bright's HubSpot consultant works with Great Place To Work in optimising marketing and sales automation and organising the HubSpot CRM.
Live? Ready for the next sprint!
"Working with Great Place To Work is a great pleasure. On the one hand due to their professional knowledge and vision and on the other due to their openness, transparency and pleasant way of communicating."
"We are very happy with the high quality and working with experts. You guys are proactive, enthusiastic and half a word is enough. You know exactly what we want in terms of design that fits our branding and we know that in practice, it works exactly as intended."
