CASE Study
A website as a growth catalyst for CloudNation
Client challenge
CloudNation has grown firmly in three years. Through the founders' own network, a solid customer base has been built. CloudNation remained under the radar as a kind of hidden gem so far, but wants to further showcase its knowledge and expertise. CloudNation asked Bright Digital to develop a new website which can act as a catalyst for further growth, with the sub-goals being:
- lead generation & acquisition
- recruitment of new talent
- thought leadership
A SOLID FOUNDATION
1. Requirements workshop
During the kick-off, Bright took note of CloudNation's ambitious goals: doubling their turnover and growing from 50 to 80 FTE in 2 years. The goal of the new website is to inform visitors that CloudNation is the absolute expert in their field, with many great references in their portfolio. CloudNation wants to be seen as a lifelong cloud and business partner. Together we determined the scope, planning and budget.
THE BLUEPRINT
2. Wireframes
Armed with the right objectives and requirements from the workshop, Bright Digital visualised the conceptual representation of the sitemap and website templates using FlowMapp. Afterwards, Bright Digital's UI/UX designers translated this into eleven detailed wireframes.
TO LIFE
4. Development
The developers at Bright Digital developed the modules exactly in line with the provided designs. Communication with the customer during this phase was important and went smoothly. Meanwhile, at CloudNation, all disciplines have started writing content based on their own expertise.
Results
CloudNation is very satisfied with its new website. We provided a business website with a cool character and fresh appearance. A website that portrays CloudNation's knowledge and expertise well, partly through a healthy dose of persuasiveness and social proof. The next steps are translating the website into English and further develop its content based on insights from visitor data.
