New HubSpot website for Welson

Custom web design

Unique design for the website to convey the DNA and digital identity.

Functional and flexible

Custom modules for quick and easy creation and modification of new pages.

Focus on user experience

Emphasizing the overall experience through excellent usability and a personal touch.

BACKGROUND informatiON

Welson

Welson specializes in creating pools, saunas, and spas. Their promise of complete relaxation is integrated throughout their entire business process, from consultation to hassle-free experience during and after the project. Welson provides comprehensive support at every stage: from design and advice to project management, execution, and maintenance.

THE QUESTION

Challenge

Welson promises the ultimate quality of home living. However, their website did not reflect the quality, personalized approach, and engagement of the company.

Bright was tasked with creating a high-end website that embodies the right image, is easily scalable, and, of course, generates leads.

"Easy-to-use system and excellent guidance from Bright. Bright provided us with outstanding support during the acquisition and implementation of HubSpot. They have extensive knowledge about this software and not only assisted us with the implementation but also helped us effectively use the software. This way, we maximize its potential and, thanks to the inbound marketing strategy, achieve better results from our marketing activities."

Linda de Buck, Welson

1. Requirements workshop

At the kick-off meeting with a multidisciplinary client team, we gather insights into the strategy, positioning, personas, new requirements, and existing challenges. During the brainstorming session, we outline the contours of the online strategy and define the objectives, scope, timeline, and budget.

2. Wireframes

Keeping the right objectives and goals from the workshop in mind, a conceptual representation of the sitemap and corresponding website templates is created using FlowMapp.

Taking into account the desired goals, existing and future content, and the budget, the pages are developed into wireframes. These wireframes are then thoroughly discussed, focusing on content, page objectives, call-to-actions, and website structure.

3. Design

After approval of the wireframes, the design is developed to align with the provided or updated brand guide. Through in-depth analysis of the personas and attentive listening to the client's preferences, we achieve the right look and visual language. This ensures that the design fully embodies your DNA, reflecting it 100%.

4. Development

Our developers create modules and pages in a way that precisely matches the designed layouts. In addition to developing pages, templates, and modules, this phase also involves establishing connections and integrations. Once everything is set up, thorough testing and review take place before it moves on to the final testing phase.

5. Testing

The website has been developed and is now in the finalization stage. The remaining pages are created and filled with content. Any identified areas for improvement during content filling and testing are addressed, and everything is prepared for the go-live.

Upon launch, based on the requirements and preferences, tasks such as DNS changes, implementation of SEO plans, and configuration of external tools like Google Tag Manager are carried out.

6. Go-live & grow

Is everything in order? Then we flip the switch, and the new website can start doing its job.
Ready to grow!

Even after the website goes live, Bright Digital provides continuous support and optimization. Through a monthly retainer, we optimize the website based on insights from data. Using Growth Driven Design, the website continues to evolve and expand.