New HubSpot website for Processionals

Custom web design

Unique design for the website to convey the DNA and digital identity.

Functional and flexible

Custom modules for quick and easy creation and modification of new pages.

Focus on user experience

Emphasizing the overall experience through excellent usability and a personal touch.

BACKGROUND informatiON

Processionals

Processionals is the dedicated expert in the process industry. They are the specialists in recruiting, selecting, guiding, and training technical personnel (from vocational training to university level) in the process industry. Their success lies in their profound specialization and their involved, relational approach. Processionals understands the versatility of the process industry, the markets, the production methods, and the roles represented within it.

The question

Challenge

A completely new look, multi-functional modules, integration with an external recruitment platform, dynamic job overview pages, and detailed pages with complex filtering and a focus on generating more leads? A fantastic challenge for Bright Digital!

Innovative design that energizes you

Cheerful, fresh, and playful. That's the revamped look & feel for the Processionals website. Playful shapes combined with cheerful figures and a yellow color infuse the website with positive energy.

The design language has been specially crafted for Processionals and seamlessly translated into the code. This means no Photoshop is involved during the content creation, ensuring the website remains consistent.

"Delighted to have a partner like Bright! We have been collaborating with Bright Digital for the development and onboarding of our new website for several months now. Bright has the right people who listen to our needs attentively and can translate them into fantastic website designs! With the expertise they possess, they are the perfect partner for us."

Rianne Groot Roessink, Content Marketer at Processionals

"For Processionals, we maximize the potential of HubDB; an integration with an external recruitment platform, complex filtering options through the HubDB API, and dynamically generated detailed pages. This results in an innovative and user-friendly interface with a direct link to the CRM."

Teun, Lead developer at Bright Digital

1. Requirements workshop

At the kick-off meeting with a multidisciplinary client team, we gather insights into the strategy, positioning, personas, new requirements, and existing challenges. During the brainstorming session, we outline the contours of the online strategy and define the objectives, scope, timeline, and budget.

2. Wireframes

Keeping the right objectives and goals from the workshop in mind, a conceptual representation of the sitemap and corresponding website templates is created using FlowMapp.

Taking into account the desired goals, existing and future content, and the budget, the pages are developed into wireframes. These wireframes are then thoroughly discussed, focusing on content, page objectives, call-to-actions, and website structure.

3. Design

After approval of the wireframes, the design is developed to align with the provided or updated brand guide. Through in-depth analysis of the personas and attentive listening to the client's preferences, we achieve the right look and visual language. This ensures that the design fully embodies your DNA, reflecting it 100%.

4. Development

Our developers create modules and pages in a way that precisely matches the designed layouts. In addition to developing pages, templates, and modules, this phase also involves establishing connections and integrations. Once everything is set up, thorough testing and review take place before it moves on to the final testing phase.

5. Testing

The website has been developed and is now in the finalization stage. The remaining pages are created and filled with content. Any identified areas for improvement during content filling and testing are addressed, and everything is prepared for the go-live.

Upon launch, based on the requirements and preferences, tasks such as DNS changes, implementation of SEO plans, and configuration of external tools like Google Tag Manager are carried out.

6. Go-live & grow

Is everything in order? Then we flip the switch, and the new website can start doing its job.
Ready to grow!

Even after the website goes live, Bright Digital provides continuous support and optimization. Through a monthly retainer, we optimize the website based on insights from data. Using Growth Driven Design, the website continues to evolve and expand.

Ilse Janssen-Vermeulen, Marketing Manager Processionals

"A full-service partner who thinks constructively. Bright Digital is our partner for both the onboarding and realization of the new (using HubSpot CMS) website. For us, this is part of a broader digital project, involving extensive integration with other software. It's ideal to have all the necessary expertise in-house, and it's very pleasant how they actively consider various possibilities. Besides the technical aspect, the digital brand identity is also well taken care of. We are highly satisfied with how our branding has been translated."

Ilse Janssen-Vermeulen, Marketing Manager at Processionals