New HubSpot website for Phibro

Custom web design

Unique design for the website to convey the DNA and digital identity.

Functional and flexible

Custom modules for quick and easy creation and modification of new pages.

Focus on user experience

Emphasizing the overall experience through excellent usability and a personal touch.

Background information

Phibro

Phibro Animal Health Corporation is a leading global company specializing in animal health and nutrition, with operations worldwide. Since 2012, Phibro Animal Health Corporation has been active in the cattle industry in Europe. In Europe, Bright Digital collaborates closely with Phibro Animal Health Corporation.

the question

Challenge

How do you engage dairy farmers in Europe on your website? What are they interested in? How do we increase conversions? With these questions in mind, Bright Digital has built a completely new website, starting with navigation and page structure. This was followed by a fresh and personalized design and technical implementation.

Gathering visual content has been challenging due to the lack of photography, making it crucial for the website to still look appealing. To give the website a unique identity, the slanted lines from the logo have been incorporated into all parts of the website. Additionally, a custom illustration style was developed to add an extra layer to the website.

"We've laid a beautiful and solid foundation, and now we're really going to make an impact together with Bright! Bright has developed a stunning and sleek website for us, enabling our company to finally gain excellent visibility in Europe. We are extremely enthusiastic about HubSpot's philosophy and technology. Our website visitors are increasing every month, our social media followers are growing, and the initial leads are of excellent quality. These leads have already resulted in new customers!"

Arnout Dekker, Phibro Animal Health Corporation

1. Requirements workshop

At the kick-off meeting with a multidisciplinary client team, we gather insights into the strategy, positioning, personas, new requirements, and existing challenges. During the brainstorming session, we outline the contours of the online strategy and define the objectives, scope, timeline, and budget.

2. Wireframes

Keeping the right objectives and goals from the workshop in mind, a conceptual representation of the sitemap and corresponding website templates is created using FlowMapp.

Taking into account the desired goals, existing and future content, and the budget, the pages are developed into wireframes. These wireframes are then thoroughly discussed, focusing on content, page objectives, call-to-actions, and website structure.

3. Design

After approval of the wireframes, the design is developed to align with the provided or updated brand guide. Through in-depth analysis of the personas and attentive listening to the client's preferences, we achieve the right look and visual language. This ensures that the design fully embodies your DNA, reflecting it 100%.

4. Development

Our developers create modules and pages in a way that precisely matches the designed layouts. In addition to developing pages, templates, and modules, this phase also involves establishing connections and integrations. Once everything is set up, thorough testing and review take place before it moves on to the final testing phase.

5. Testing

The website has been developed and is now in the finalization stage. The remaining pages are created and filled with content. Any identified areas for improvement during content filling and testing are addressed, and everything is prepared for the go-live.

Upon launch, based on the requirements and preferences, tasks such as DNS changes, implementation of SEO plans, and configuration of external tools like Google Tag Manager are carried out.

6. Go-live and grow

Is everything in order? Then we flip the switch, and the new website can start doing its job.
Ready to grow!

Even after the website goes live, Bright Digital provides continuous support and optimization. Through a monthly retainer, we optimize the website based on insights from data. Using Growth Driven Design, the website continues to evolve and expand.