New HubSpot website for Online Payment Platform

During the kick-off with our multidisciplinary team, we take note of the strategy, positioning, personas, new requirements and current barriers. During the brainstorm, we outline the contours of the online strategy and determine the objectives, scope, schedule and budget.

Our developers create the modules and pages exactly like the delivered designs. Besides developing pages, templates and modules, this phase also includes creating links and integrations. Once everything is in place, it is thoroughly tested and reviewed before moving on to the final testing phase.

We started by analysing OPP's old positions and old website. In doing so, we analyzed search intent and user's search behavior. In addition, we did a competitive analysis in order to look for opportunities in the market that OPP was not yet taking advantage of. For the website, we prepared URL's, meta titles and descriptions based on our optimisation research.

Upon the launch, we made sure that Google was able to index the new website properly.

During this phase, the website has been fully developed.

The remaining pages are being created and filled. Any improvements found during the testing phase are being resolved and we are preparing everything for the launch.

Based on the request and requirements, while going live, DNS changes are passed on, SEO plans are implemented and external tools such as Google Tag Manager are set up.

Everything settled? Then we flip the switch and the new website can start doing its job.
Ready for growth!

Bright Digital also offers ongoing support and optimisation after going live. In a monthly retainer, we optimise the website based on insights gained from data. By means of Growth Driven Design, the website is continuously being improved.