The challenge
Nextmune is an internationally operating pharmaceutical company based in Sweden, dedicated to improving the health of dogs, cats, and horses. Specializing in allergy and dermatology, as well as pet care and nutrition, Nextmune's product range is marketed worldwide in over 70 countries through veterinary clinics, retail outlets, and online stores. As the company expands, more and more businesses are joining under the Nextmune name. Nextmune is already established in Scandinavia, the US, UK, Germany, France, Spain, Italy, and the Netherlands.
Nextmune utilizes HubSpot for various purposes: the lead-to-deal process is managed within the CRM platform. The use of HubSpot is crucial, and with new staff continuously joining and using HubSpot, there is a strong emphasis on user adoption. But how do you ensure that over 100 international users receive the necessary information and tools to maximize their use of HubSpot?
