The solution
The decision was made to smoothly transition from CanopyDeploy by transferring campaigns one by one to HubSpot, allowing them to be gradually turned off in CanopyDeploy. In order to ensure accurate opt-in management in both systems, we closely collaborated with Drukwerkdeal.nl's development team. By utilizing custom properties and external tools, HubSpot workflows are implemented to accurately record subscriptions and unsubscriptions in both CanopyDeploy emails and HubSpot emails.
With the close cooperation of Drukwerkdeal.nl's project team, we adopted a sprint format to migrate campaigns to HubSpot. Drukwerkdeal distinguishes between two types of campaigns: commercial campaigns and transactional campaigns. An exciting example of a commercial campaign is the hook calendar, which provides businesses with dates and facts that can be leveraged for real-time engagement on social media. On the other hand, a transactional campaign example includes the confirmation email received after placing an order.
