Case study
Achieving significant growth in the wellness industry
Challenge
Welson's growth had hit a roadblock while the private pool market was thriving. While competitors were making the most of this growth, Welson struggled to keep up. Seeking a solution, Welson turned to Bright Digital for guidance in achieving their growth goals. They were in search of a digital agency that could handle all aspects of their marketing, from strategy to execution. Welson's requirements included:
- Implementation of the HubSpot CRM system and HubSpot Marketing Hub
- Consultation and development of strategy and rebranding
- Website development based on the HubSpot CMS
- Ongoing management of digital marketing efforts
HubSpot consultancy
Welson's previous CRM package within the ERP system was limited and ineffective for conducting follow-ups on leads. Additionally, a variety of standalone software solutions, such as Excel, Outsmart, and MailChimp, were being utilized, resulting in incomplete business information and hindering efficient operations. However, by choosing the HubSpot CRM platform, Welson can now provide customers and potential clients with an optimal and seamless customer experience, spanning from lead generation and order placement to post-purchase service. With the implementation of the right workflows, Welson is now able to efficiently process thousands of leads on an annual basis.
HubSpot website
The previous WordPress site has been transformed using the powerful HubSpot CMS. This exciting change allows for immediate visibility of visitor behavior within the CRM system. Moreover, Welson can now provide its visitors with dynamic content tailored to their search for a pool, sauna, or spa. The primary objective of the website is to generate Sales Qualified Leads (SQLs) for the dedicated sales department. Additionally, it aims to deliver a seamless experience that aligns with the brand's new positioning and persuades visitors to schedule appointments or request quotes.
Marketing services
Bright Digital handles all digital marketing services for Welson, from online campaigns to email marketing and social media management. A diverse and collaborative team of experts continuously fine-tunes their strategies on a weekly basis to successfully reach and surpass the predetermined objectives.
"With the integration of HubSpot, our marketing and sales processes are now seamlessly automated, allowing our team members to take on more tasks independently. This empowers us to effectively manage our customer experience and achieve outstanding results by gaining a deeper understanding of our marketing and sales funnel. Bright has been our trusted marketing and knowledge partner for several years, consistently providing excellent support in this aspect."
