CASE STUDY
Accelerating growth through a unified international marketing approach
Challenge
The investors behind Nextmune are determined to accelerate growth. To achieve this, the marketing team had to adopt a powerful international marketing approach that delivers results. Nextmune sought the assistance of a digital agency for various purposes, including:
- Strategic marketing advice
- Optimizing processes in HubSpot
- Improving conversion on the website and webshop
- Ongoing support for digital marketing
HubSpot consultancy
Nextmune was already a user of HubSpot. The challenge was to ensure that all marketing processes in HubSpot were utilized more effectively. We trained the international teams at Nextmune based on role-based training and improved the setup of lifecycle stages. This benefits adoption and ensures knowledge remains within the organization. Additionally, we integrated webinar software with HubSpot, resulting in better outcomes through enhanced marketing automation.
HubSpot website
After conducting a brief website analysis, Bright Digital embarked on optimizing various conversion points to enhance the results. In addition, Nextmune, as a thought leader, is eager to share knowledge with veterinary clinics. To accomplish this, a range of online resources have been developed, including a blog page, registration pages for webinars, and sign-up forms for events and activities. Alongside these website optimizations, a complete redesign of the webshop has been undertaken, catering to both B2B and B2C customers.
Marketing services
To enhance the performance of HubSpot and websites, our growth marketers conducted various workshops and interviews to refine the buyer personas and map out the customer journey. Subsequently, they developed multiple campaigns to increase website traffic and improve the webshop's performance. All campaigns were seamlessly translated into the appropriate mediums and deployed across various media channels. Our growth marketers at HubSpot meticulously fine-tuned their strategies by analyzing relevant data-driven insights.
"With the assistance from Bright Digital, we are able to successfully meet our ambitious growth goals. We rely on Bright Digital's expertise, as they consistently deliver and never disappoint us."
