CASE STUDY
Transitioning from a product-oriented to a marketing-driven organization
Challenge
About a decade ago, Bronkhorst Buitenleven cast a wide net with a range of offline campaigns. Despite generating numerous quotes, actual orders lagged behind. Their marketing Return on Investment (ROI) took a hit, lacking actionable insights from data. Meanwhile, competition intensified. Seeking a scalable and results-driven marketing approach, Bronkhorst Buitenleven turned to Bright Digital for guidance. They aimed to gain control over their marketing and sales efforts. Additionally, the company sought ongoing marketing support.
"This challenge excited us from the start, as it aligns perfectly with our expertise. Bright possesses extensive knowledge in marketing strategy, enabling us to seamlessly translate it into a performance-driven approach where ROI takes center stage."
HubSpot consultancy
Bright Digital replaced Bronkhorst Buitenleven's fragmented tools, including ZoHo CRM, Excel for lead registration and follow-ups, a custom dashboard for campaign ROI insights, and MailChimp for email marketing, with the all-in-one HubSpot CRM platform. Everything is set up to seamlessly handle approximately 10,000 leads per year. From lead nurturing and scoring to workflows and dashboarding, every aspect has been optimized. As a result, Bronkhorst Buitenleven significantly reduced FTEs while enhancing their commercial performance.
HubSpot website
After transitioning to HubSpot and undergoing a repositioning, there was a desire to renew the website, building it directly within the HubSpot CMS for optimal synergy with the HubSpot CRM system. The essence of the website had to strike a delicate balance between branding and lead generation. We successfully achieved a robust design that offers the right ambiance and user experience. The feedback has been overwhelmingly positive, and the website performs exceptionally well in terms of conversions.
Marketing services
For years, Bronkhorst Buitenleven has been a significant print advertiser. Bright Digital's growth marketing team was tasked with reducing Bronkhorst Buitenleven's reliance on print campaigns and generating a minimum of 600 SQLs annually through a well-thought-out online marketing strategy. To achieve this, we continuously work on SEO and CRO, managing and monitoring all online budgets and campaigns.
"For years, longstanding partners, highly satisfied!"
We've been successfully utilizing HubSpot, thanks to Bright's assistance in smartly automating our marketing processes. This has allowed us to achieve more with our marketing and sales while reducing staffing costs. Highly recommended.
