HubSpot is a powerful marketing and sales platform that is becoming increasingly popular. But what exactly does HubSpot cost? In addition to a free CRM, HubSpot offers several paid packages for marketing, sales and customer service. As of March 5, 2024, HubSpot is using a new pricing model. Costs are now based on the number of users with editing rights (Seats) instead of a fixed entry price per Hub. This impacts HubSpot's overall cost. In this blog, we provide a clear overview of pricing and recent changes so you know exactly where you stand.
From a 'Hub based' to a 'Seat based' pricing model
Previously, organizations paid a flat monthly fee to purchase a HubSpot Marketing Hub, CMS Hub and Operations Hub, regardless of the number of users. Sales Hub and Service Hub were already partially charged based on Seats, but now this method applies to all Hubs.
As of March 5, 2024, HubSpot distinguishes between two types of Seats:
- View-Only Seats: Free and intended for users who only need visibility into the system but cannot customize anything.
- Core Seats: Paid Seats for users who need editing rights, such as creating workflows or editing templates.
The fixed monthly fees for Marketing Hub, CMS Hub and Operations Hub remain, including some standard Core Seats. Additional Core Seats must be purchased separately.
Cost HubSpot Marketing Hub
From chat capabilities to marketing automation and from social media to blogs. You'll find it all in the HubSpot Marketing Hub.
- Marketing Tools Free
- HubSpot Starter From €20 per month (per seat).
- HubSpot Professional Starting at €880 per month (includes 3 seats).
- HubSpot Enterprise Starting from €3,300 per month (includes 5 seats).
Additional seats start from €75 per month.
Want to get started with the HubSpot Marketing Hub? Request a quote!
Costs HubSpot Sales Hub
The HubSpot Sales Hub offers numerous tools to optimize the sales processes in your organization.
- Free Sales Tools Free
- HubSpot Starter From €20 per month / per seat.
- HubSpot Professional As of €100 per month / per seat.
- HubSpot Enterprise Starting from €150,- per month / per seat.
Want to get started with HubSpot Sales Hub? Request a quote!
Costs HubSpot Service Hub
Easily answer customer questions or survey customer satisfaction with HubSpot Service Hub tools.
- Service Tools Free
- HubSpot Starter From €20 per month / per seat.
- HubSpot Professional From €100 per month / per seat.
- HubSpot Enterprise From €150 per month / per seat.
Want to get started with HubSpot Service Hub? Request a quote!
The cost per HubSpot package
HubSpot Customer Platform Package
The Customer Platform Package is a complete solution for companies looking to optimize their marketing, sales, service, content and operations. This package integrates all Hubs and provides powerful automation tools.
Cost HubSpot Customer Platform
- HubSpot Starter: From €20 per month (includes 1 user)
- HubSpot Professional: From €1,270 per month (includes 5 users)
- HubSpot Enterprise: Starting at €4,200 per month (includes 7 users)
HubSpot for Marketers
Combining the Marketing Hub and Content Hub, this package provides powerful tools for lead generation, marketing automation and content strategy.
Cost HubSpot for Marketers
- HubSpot Professional: from €980 per month (includes 3 seats)
- HubSpot Enterprise: Starting at €3,730 per month (includes 5 seats)
Want to get started with the HubSpot suite package? Get a quote!
Marketing contacts and number of users
The cost of each package varies not only based on the tools available, but also on the number of marketing contacts and users. HubSpot offers by default the ability to store up to 1 million free non-marketing contacts, such as suppliers and employees. Marketing contacts, which you use to run campaigns, are limited per package and additional contacts incur additional costs.
HubSpot purchased; what do you have?
For the record, for these amounts, you have the HubSpot tool and associated HubSpot functionality at your disposal. A lot is possible with HubSpot, provided the platform is properly implemented and then optimally deployed and used. To get the most out of HubSpot, Bright has developed a HubSpot Onboarding for its customers. In the HubSpot onboarding process, you get HubSpot ready to use right away: from the HubSpot setup to building templates and importing contacts.
After all, the marketing tool alone won't get you there. HubSpot must be set up properly and then used: a marketing strategy must be put in place, your buyer personas must be defined, premium content must be produced, your content must be distributed, workflows must be set up, and finally leads must be qualified and followed up. Clearly, all of this requires an investment - in money and time - beyond the monthly fee to be transferred to HubSpot.
HubSpot is part of the investment
Ok, so what HubSpot costs is in fact only part of the investment. Because: it's about the overall picture of Inbound Marketing where the structural generation of quality content is very important. When that runs, that's when HubSpot tooling shows its full power. With the in-depth analyses, the simplicity of creating and placing content, landing pages, call-to-actions and forms, as well as automatic lead nurturing.
HubSpot cannot do without the right support and execution. You can do that in-house, with your own marketing department. Or you can outsource parts of it to a HubSpot Partner like Bright.
What does HubSpot deliver?
The big counter question to "What does HubSpot cost?" is, of course, what does HubSpot deliver for you? Something can cost a lot of money, but doesn't have to be expensive. As long as it's clear that it brings in more than it cost.
Looking at the results of using HubSpot and deploying Inbound Marketing, researchshows that:
- the Return on Investment of inbound marketing campaigns is 3 times higher than more traditional marketing campaigns;
- Inbound Marketing generates 54% more leads than traditional marketing;
- Inbound leads are 51% cheaper than outbound leads.
Companies using HubSpot have 2.1 times more website visitors per month and 2.5 times more leads per month within a year, according to the market leader in marketing software. In addition, 70% of HubSpot users see a marked increase in lead-to-customer conversion rates.
Conclusion: what does HubSpot cost
The price of HubSpot is transparent. That this expense won't get you there is also obvious. However, if you want to grow your business and believe in the inbound philosophy, you have to invest. That, in our opinion, is the only way to look at this: what is the Return on Investment of HubSpot and Inbound Marketing. The quickest way to find out what HubSpot delivers is to experience it.
Want to get started with HubSpot? Get a quote!
