Responsive Web Design is a term which is linked to the user experience of your website as well as how high you rank for SEO. In this blog, you will learn what Responsive Web Design is, why it is important for a good SEO score and how to ensure a responsive website within the HubSpot CMS.
What exactly is Responsive Web Design?
Responsive Web Design is designing websites that are well displayed on a variety of screen sizes and different devices such as desktop, smartphones and tablets.
With Responsive Web Design, web developers create an optimal experience for each way users visit and use websites. For example, Responsive Web Design ensures that a menu is displayed differently on a laptop than on a smartphone, in a way that it still navigates well on both devices.
The importance of Responsive Web Design for SEO
But why is a responsive website so important? On average, over half of website visitors worldwide use a mobile device. This means it is essential to create a seamless mobile experience on your website. This is because it is very frustrating for a user to visit a website that does not navigate properly or isn’t easy to use.
A frustrated user will most likely leave your website and when this affects more than half of your visitors, it does not benefit your conversion rate.
If your website is not responsive, you will not only miss out on conversions, but also attract fewer visitors to your website. This is because Google values a good mobile user experience and rewards websites with an optimal mobile experience with a higher SEO score.
So by using Responsive Web Design, you ensure that you can be found in Google more easily and that a mobile user is more likely to make a purchase or get in contact with you.
Here's how to ensure a responsive website with HubSpot
When you use HubSpot's CMS, or CMS Hub, you naturally want your visitors' mobile experience to be optimal. Fortunately, HubSpot offers many different pre-built website themes and templates. These themes are fully optimized for mobile, providing a good experience for your visitors.
Also, when you use the Drag-and-Drop Website Builder in CMS to set up your website, you'll make use of a responsive grid system. This grid system includes a 12-column layout that ensures the grid is responsive on different screen sizes.
