With HubSpot slinging more than 100 new features into the world during INBOUND 2024, we'd like to take you through all the goodies that are coming. In the fast-paced world of customer relationship management (CRM), HubSpot is always one step ahead with innovative solutions. Not surprisingly, the platform is putting artificial intelligence on the map in its own unique way. Breeze is the new umbrella tool that embraces everything AI-related within HubSpot for a smoother customer journey and better business processes. Breeze consists of Copilot, Agents and Intelligence. These features make your work easier, faster and more effective based on the data you already have at your disposal. Read on quickly.
Breeze Copilot: your virtual AI assistant
Breeze Copilot is a new virtual assistant available to you anywhere within HubSpot. You can easily enable this smart tool via the icon at the top right of HubSpot, which works in conjunction with the sidebar. Best of all, Breeze is always on top of what you're working on and offers insights relevant to the page you're working on. Plus, Breeze is easy to use on mobile devices and accessible through the HubSpot Chrome extension. With new and improved prompts, Breeze can summarize your data, generate content, make recommendations and much more, saving you time and energy.
Breeze Agents automate your tasks
In addition to Copilot, Breeze has a range of Agents that automate manual tasks for you. These include social media, content creation, prospecting and customer service. Breeze Agents take over tasks that you normally have to do manually, so you can focus on the strategic work. Breeze is fully integrated into HubSpot and leverages the customer data you already have at your disposal.
Social Media Agent:
This agent analyzes your social media performance, company data and marketing statements to generate posts that appeal to your audience. All you have to do is review and approve them. This makes creating strong, data-driven social media content easier than ever.
Content Agent:
Whether it's landing pages, podcasts, case studies or blogs, the Content Agent helps you produce high-quality content quickly. Leveraging your existing content and CRM, the Content Agent ensures you generate SEO-optimized blogs and converting landing pages with minimal effort.
Prospecting Agent:
This agent focuses on your ideal customer profile and automates contact towards prospects by generating personalized emails based on your customers' behavior and your CRM data. This helps you reach leads at the right time, without having to do each step manually.
Customer Agent:
With the Customer Agent, you give your customers a personalized experience. The system learns from your approved content and automatically answers frequently asked questions, while seamlessly passing more complex questions to your team.
Breeze Intelligence provides smart insights and optimizes your data
Another powerful component of Breeze is Breeze Intelligence. This tool is designed to improve data enrichment and buyer intent signals. With over 200 million company and buyer profiles, the system provides valuable insights that optimize your sales and marketing processes. From data enrichment to form optimization: Breeze Intelligence helps you handle customer data more efficiently and increase conversions by shortening forms and reusing fields.
Automated and productive ecosystem
With Breeze, you'll find AI in every single part of HubSpot, from Marketing Hub to Smart CRM. Artificial intelligence helps businesses streamline processes and increase productivity. That's not only in content creation, but also in customer service, for example.
Want to learn more about Breeze and its capabilities in HubSpot?
Contact us to get the most out of the platform together.
