To successfully address the needs and interests of your prospects, leads, and customers, you must start by having the right data in your database. With sufficient data, you can create better customer segments and address your contacts personally..
What is customer segmentation?
Customer segmentation is the process of categorizing contacts into groups based on specific characteristics such as industry, number of employees, and job function.
An example
Imagine you have a specific product tailored for businesses in the metal industry. With the Chamber of Commerce API, you can enrich existing companies in your HubSpot database with the SBI code. You can then create a list of all contacts with a certain SBI code and run campaigns targeting them.
The benefits of customer segmentation
- Better understanding of your customers
- Creating targeted campaigns and ads (by uploading this list to LinkedIn/Google Ads)
- Improving customer service
- Increasing customer loyalty
- Communicating with customers via their preferred channels
What is the KvK App?
The KvK App retrieves the correct company data via the Dutch Chamber of Commerce (KvK) API and populates it in the HubSpot CRM.
When is this relevant?
- During the input and supplementation of prospect data (sales).
- When searching for the correct Chamber of Commerce data for invoicing purposes.
- When filling out a HubSpot form on the website, allowing the website visitor to select the correct company. This way, you have all the data immediately in your HubSpot CRM without the visitor having to fill it all out.
- During the cleaning and enrichment of the database.
What data does the Chamber of Commerce app fill?
- Dutch Chamber of Commerce (KvK) number
- Standard Business Classification (SBI) code and description
- Address, postal code, city en country.
Pay attention to the Chamber of Commerce license: you must arrange it yourself via this link.
In short, with the KvK App, you always have access to up-to-date data. Additionally, you can better segment your database, resulting in more successful email campaigns. And last but not least, upon conversion via the HubSpot form, a lot of additional data is automatically added to the database without the prospect having to fill it in!
