On August 31, 2025, HubSpot will permanently discontinue legacy lead scoring properties. This means that you will no longer be able to use your current lead scoring model from then on. But what does a transition to the new lead scoring model mean for you? And how can you make the most of this model? In this blog you will discover the impact of this change and how you can successfully renew your lead scoring strategy.
What is the impact of the demise of legacy lead scoring?
As of May 1, 2025, you can no longer create new scoring properties in the legacy system. And as of August 31, 2025, HubSpot will stop updating existing scores altogether. If you're still using legacy lead scoring, you'll soon be missing crucial data for your marketing and sales processes. This means you need to start thinking about a smooth transition to the new system now.
The new features of HubSpot lead scoring
Ending legacy lead scoring is not only something you need to consider, but it also presents opportunities. In fact, HubSpot has renewed the lead scoring model and offers strong features that allow you to better qualify leads. Here are the key improvements:
1. Engagement and fit scoring
With the new system, you rate leads based not only on their interaction with your business (engagement), but also on how well they fit with your target audience (fit).
Example: A lead who visits your website multiple times and comes from a relevant industry will get a higher score than someone who only reads a blog article once.
2. Score decay
Leads that do not interact for a long time automatically get a lower score. This ensures that your database stays up-to-date and you can focus on the most promising leads.
Example: A lead that does not contact or open emails for a month gradually loses points. This prevents old, inactive leads from being unfairly perceived as hot leads.
3. AI-driven recommendations
HubSpot's AI helps you continuously improve your lead scoring criteria based on historical data and trends.
Example: If it turns out that leads who download a specific white paper convert more often, HubSpot can recommend giving this criterion more weight in your scoring model.
Note: This feature is for enterprise users only.
We'll help you transition
Switching to the new lead scoring model can be challenging. A HubSpot expert will help you analyze your current lead scoring model, deploy the new features optimally, and ensure a smooth transition without losing valuable data.
Want to improve your lead scoring and move to the new model without hassle? We'd love to help. Get in touch and find out what we can do for you.
