The e-commerce activities of your webshop visitors provide an important source of information for your online marketing strategies. In this blog, we will guide you through the process of integrating HubSpot with Shopify in just four simple steps.
Why should I integrate Shopify with HubSpot?
In case your organization already works with Shopify, this is the perfect opportunity to collect data from your Shopify shop in one CRM system. Leads and orders from your webshop are automatically added to the HubSpot CRM and you can report on the performance of your Shopify store. Another important advantage of the integration is that you can apply lead scoring based on the behaviors of the people who shop in your Shopify store and you can segment contacts for a more personalized communication. For example, you can send contacts with an abandoned cart both a reminder and more information about the products in their cart. A HubSpot - Shopify integration proves: the more data, the better!
How do I plan a Shopify integration with HubSpot?
A HubSpot - Shopify integration is easily realized. Here are four important steps to help you sort an integration:
Step 1: make sure that you meet the app requirements
Before you delve into the integration process, make sure that you meet the requirements. For instance, you need to be a super admin or have access to the HubSpot App Marketplace.
Step 2: connect your Shopify store via the HubSpot App Marketplace
Search for 'Shopify' in the HubSpot App Marketplace. Once you have found the app, you can connect it to HubSpot. This process only takes up a few minutes.
Step 3: synchronize your Shopify data with contacts, deals and products in HubSpot
Once the app is connected, HubSpot actives a standard one-way data synchronization of Shopify to HubSpot for contacts, deals and products. This setting can not be changed for deals and products, but you can change how you would like to synchronize data from your Shopify contacts to HubSpot and vice versa. In order to activate a two-way synchronization between HubSpot and Shopify, you navigate to the HubSpot App Marketplace > Manage apps > Shopify > Contacts.
Step 4: Connect your Shopify data to (custom) HubSpot objects
Check which data you want to synchronize between Shopify and HubSpot. Standard fields such as name, company name, email address and order value are often automatically connected to HubSpot. In case you want to connect custom fields, you need to set new synchronization rules.
Do you need help with a HubSpot - Shopify integration?
Our experts are experienced in handling different HubSpot integrations. They are ready to help you integrate HubSpot with Shopify or other applications. Contact us directly for more information.
