HubSpot offers an almost infinite array of tools for your marketing, sales, and service needs. However, you might still want to use other software alongside HubSpot. Fortunately, this is not a problem at all. The integrations in the HubSpot App Marketplace and the HubSpot API help you to establish connections between HubSpot and other programs.
All-in-one software tool
HubSpot is known as an all-in-one software tool. In addition to the standard free CRM system, HubSpot also offers tools to manage your social media, chat, and send email newsletters, among others. Depending on the package you subscribe to, you can also use many more different tools for marketing, sales, and service. HubSpot includes a CMS system, comprehensive analytics tools, and various other resources.
Integrating HubSpot with other systems
Even if you prefer to stick with another CMS system like WordPress, track your website data in Google Analytics, or use a different sales tool such as Salesforce, HubSpot offers extensive capabilities. Through integrations, you can ensure that HubSpot and other systems can exchange data with each other. This is useful when you want to use other tools alongside HubSpot or when you're transitioning to HubSpot and want to retain your data.
Benefits of HubSpot integrations
HubSpot integrations offer several advantages for your organization. By integrating tools with HubSpot effectively, you create an even clearer picture of your contacts, leads, and customers. The additional data provided by integrations with other tools can be used to further tailor your marketing, sales, and customer service to the customer.
HubSpot App Marketplace
In the HubSpot App Marketplace, you'll find more than 500 different apps, including a large number of integrations with other commonly used tools. From connections with Slack to MailChimp and from Outlook to LinkedIn. In addition to integrations built by HubSpot itself, you'll also find third-party integrations here. These are integrations created by other parties.
Through HubSpot's App Partner Program, companies and software developers can offer apps in the HubSpot App Marketplace. Apps that are downloaded sufficiently and meet various other requirements of HubSpot receive a certificate and are promoted extra by HubSpot.
Popular integrations with HubSpot
In the HubSpot App Marketplace, integrations are available with the most commonly used marketing, sales, and customer service tools worldwide. In addition to the apps mentioned above, you can also find integrations with the following tools in the HubSpot App Marketplace:
- HubSpot and Shopify integration
Shopify is the most widely used e-commerce platform worldwide. An integration between HubSpot and Shopify ensures that customer data and e-commerce data become available in HubSpot and can be used for sending 'abandoned cart emails', retargeting, and other purposes.
- HubSpot and Wordpress integration
An integration between WordPress and HubSpot enables data exchange between your HubSpot tools and the WordPress CMS system. With the integration, you can place HubSpot forms, CTAs, and blogs on your WordPress website, among other features. Visitor data is stored in HubSpot, data that you can utilize to further personalize your marketing, sales, and service efforts.
- HubSpot and PandaDoc integration
PandaDoc is a tool used for signing contracts and quotes online. With the integration between PandaDoc and HubSpot, PandaDoc documents can be easily sent and managed from within HubSpot. - HubSpot and Zoom integration
The integration with Zoom allows you to, among other things, add a Zoom meeting link to your emails and track the attendance of your HubSpot contacts for Zoom webinars. - HubSpot and Salesforce integration
HubSpot and Salesforce are sometimes seen as incompatible. However, both systems can work well alongside each other. With an integration, it's possible to exchange data between HubSpot and Salesforce, ensuring that marketing and sales always have access to the right data.
Custom integraties with the HubSpot API
Despite all the different tools in HubSpot and the increasing number of integrations in the HubSpot App Marketplace, there's still a chance that the integration with the tool of your choice may not be available (yet). In some cases, an intermediary solution like Zapier, PieSync, or another automation tool may provide a solution. However, sometimes custom integrations need to be built. This could be necessary, for example, for your ERP system or a custom software program whose data you want to use in HubSpot.
API, or Application Programming Interface, enables programs to exchange information with each other. HubSpot provides an API that allows for the creation of connections with almost any other program given the appropriate development knowledge.
Get started with HubSpot integrations
Getting started with integrations? Avoid common mistakes with HubSpot integrations and enlist the help of a HubSpot partner. Are you ready to get started with HubSpot? Get in touch!
