CASE STUDY

MOSO®:

New website optimized for Inbound Marketing

SK-BRIGHT-APELDOORN-RUTGER_NELLEKE_ANDREEA

About our client

MOSO® is a leading supplier of high-quality bamboo products in more than 50 countries. In 2019, MOSO® turned to Bright Digital for a new easy-to-manage website. We renewed the structure, design, and functionalities of the website. At the beginning of 2020, their new website was launched in 9 different languages.

 
 

The features from the new Moso website

Clear structure and sitemap
We arranged the structure of the website so that visitors can easily find what they are looking for.
Visually pleasing
MOSO also wanted a clear visualization of their products. Hence we created a product overview, which we placed on all the product pages and a bamboo floor navigator, which we topped off with a lot of imagery.
Multilingual
The website is available in 9 different languages. As a visitor, you can easily change the language yourself from the language selector found in the menu.
Responsive web design
Almost 35% of visitors enter the MOSO website via mobile phone or tablet, so we made the website fully responsive to any device.

Important requirements

Custom bamboo floor navigator

One of MOSO's wishes was a bamboo floor navigator. A website visitor can use this navigator to choose their ideal bamboo floor based on style, collection, and color. Once you fill in your choices, the tool will show you what the floor will look like. This way, you can conveniently view the product and decide whether it is a right fit.

Order a sample

Sometimes you just want to be able to see the product. MOSO offers potential business partners the opportunity to order a sample. In a simple selector tool, you can easily indicate for which products you would like to select a sample or receive a quotation.

 

Point-of-sale module

Not entirely unimportant: the point-of-sale module. We added this module to the MOSO website so that visitors can easily find a point of sale closest to their location. 

Bamboo falling phones

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