CASE STUDY

A boost to website performance for The Patient Safety Company

For whom

The Patient Safety Company

Expertise

About our client

The Patient Safety Company provides quality and risk management software solutions and has been in the healthcare industry for over 15 years. Their SaaS-based services are used worldwide and support medical facilities in seven different languages. In 2020, the company was acquired by symplr, an American software company focused on Healthcare Operations. symplr focuses on processes in hospitals beyond direct patient care. Quality management is an integral part of that, and that is exactly what The Patient Safety Company deals with.

The challenge

The Patient Safety Company wanted to improve the performance of their website. With SaaS-based services being used worldwide, it was crucial to have a user-friendly and highly findable website. Their existing website, migrated to HubSpot CMS eight years ago, no longer met today's requirements for speed and SEO. The company, part of the American company symplr, decided that a revamped website was necessary to increase Google rankings and improve findability, while making the site future-proof and easy to use.

Our approach

Bright Digital's experts worked with The Patient Safety Company to completely revamp their HubSpot theme.

The collaboration began with a thorough analysis of the existing website to identify key bottlenecks. We focused on improving the core web vitals and optimizing the SEO. This included faster loading times for images and implementing best SEO practices for all website elements. In addition, new modules were added, such as dynamic banners and counters, to make the website more attractive and dynamic.

During the project, we ensured a seamless transition, even handling manual blog transfers efficiently. Communication was smooth and feedback was addressed quickly, completing the project within budget and timelines.

The result

The Patient Safety Company's revamped website showed significant improvements in speed and mobile accessibility. Faster load times and improved SEO provided a better user experience and higher search engine rankings. The fresh, dynamic design made the website more appealing to visitors, which increased engagement. Rick Bergen, Vice President of International Operations, expressed satisfaction with the smooth collaboration and fast, effective solutions. Thanks to Bright Digital's successful revamp, The Patient Safety Company is now better positioned to support their customers worldwide.

"The cooperation went exceptionally smoothly. We are very satisfied! Even some blogs that had to be transferred manually were handled efficiently. Communication was smooth and feedback and findings were addressed quickly, usually within one to two days. This ensured quick resolution of any issues, and the project stayed within the set budget and agreed timelines."

Rick Bergen - Vice President of International Operations

The Patient Safety Company

What The Patient Safety Company says about Bright: